After more than 25 years in Technical Specification Sales & Marketing, working mostly in the specialist fabrication sector, I realised there was a need for smaller businesses to showcase the very special talent and solutions they contributed to the UK construction sector. Many of them knew they should be doing more but felt ‘Marketing’ was too expensive and time consuming.

I felt with my own specialist experience of working on projects with many of the UK’s top architects, liaising on specification, design and bespoke products, that I was uniquely placed to offer a unique Marketing Support Service.

In 2011 I started Front Elevation and found that good quality photography was, by some margin, the most cost effective medium to showcase specialist Projects and Product Installations. Since then we have introduced short video reels and aerial photography.

In the 10 years we have broadened our scope so that now over 50% of our clients are outside of the UK and we are also very involved in environmental issues. We are working closely within the Urban Landscaping sector and regularly assist clients with their portfolios for
award submissions enabling our landscaping clients to secure a dozen or so BALI Awards.

Since being accepted by The Royal Photographic Society as a member 10 years ago we have amassed a large Image Library and Architectural Photography Exhibition Portfolio. We held our first Photography Exhibition in 2019 and hope to secure many more opportunities going forward.